Joseph Younes/ Le Canape – Transformation (Lebanon)

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Melius Consultancy partnered with Joseph Younes to support a comprehensive transformation of the company, combining organizational restructuring, sales strategy development, and a logo uplift to strengthen its market positioning. The work focused on aligning the brand identity with a renewed business vision while building a clearer sales approach to accelerate growth and client acquisition. Through this integrated effort, Melius helped reposition Joseph Younes for stronger visibility, operational efficiency, and sustainable commercial expansion.

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