From Vision to Global Shelves: The Master of Nuts Journey
When Master of Nuts was first established, Melius Consultancy partnered closely with its founders to transform an entrepreneurial vision into a distinctive international brand. Together, we created Cracko, shaping its identity, positioning, product architecture, pricing strategy, packaging, and market story, while supporting key operational choices from manufacturer scouting to digital presence and back-office strategy. What began as a concept has evolved into a fast-growing premium snack brand now reaching international shelves across France, Canada, the United States, Iraq, Sweden, and the UAE. Today, seeing Cracko displayed in leading retailers such as Carrefour is a testament to what can happen when strategic thinking, execution, and long-term partnership grow hand in hand.
