Melius Consultancy supported the development of Collective Y, a lifestyle and design brand founded by Rhea Younes that blends classic European interior aesthetics with a modern eclectic touch. Our work focused on strengthening the business and sales strategy, brand positioning, and the product mix of the Collective Y store, helping curate a balanced portfolio aligned with the brand’s identity and target clientele. This strategic support contributed to shaping a distinctive retail experience and reinforcing Collective Y’s ambition to position Lebanese creativity and craftsmanship on the international design scene.
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