[ Calia Group Photo ]

[ ILO Project Photo ]

[ Cracko Brand Photo ]

[ Beirut Bloomers Photo ]

[ Berytech Photo ]

Lebanon

2025

Market Intelligence · Lebanon

Calia Group — Packhouse Feasibility Study

Assessed the feasibility of a modern fruit and vegetable packhouse in Lebanon's Bekaa Valley. Addressed post-harvest losses, cold chain infrastructure, and traceability gaps — delivering a clear investment roadmap.

ILO · Bureau Berro + Melius Consortium

ILO — Value Chain Analysis Lebanon

National consultancy for the ILO focused on value chain selection and market systems development. Conducted value chain mapping, stakeholder consultations, and export readiness planning for Lebanon's fruit and vegetable sector.

Digital Platform · Saudi Arabia

Shahen — Digital Logistics Platform

Contributed to the conceptual development of Shahen, an integrated digital platform to regulate Saudi Arabia's land transport sector. Designed unified transport order systems with projected revenues exceeding SAR 2 billion in the first 5 years.

Education Platform · Saudi Arabia

Aanab — Online Education Business Transformation

Supported the transformation of a private-sector online education platform in Saudi Arabia. Redesigned organizational structure, built a competency-based performance framework, and developed a data-driven go-to-market strategy for scalable growth.

Brand Architecture · France

Master of Nuts — Cracko Brand Creation

Built the Cracko brand from scratch — shaping identity, positioning, product architecture, pricing, packaging and market story. Now on international shelves across France, Canada, USA, Iraq, Sweden, and the UAE including Carrefour.

Innovation & Venture · Lebanon

Beirut Bloomers — Social Enterprise Development

Transformed an idea into a fully structured social impact business preserving Lebanon's artisanal weaving heritage. Built the full business model, brand identity, go-to-market strategy, and digital presence — growing to 6,000+ organic Instagram followers.

Innovation · Lebanon

Berytech — Food System Challenge Program

Supported Jawalco, Bionord, and Astral with branding, digital presence, and market expansion. Built the Boostify umbrella brand, Bionord's digital marketing roadmap, and Astral's Beyond Organic distribution strategy across retail and HORECA.

EV Manufacturing · Saudi Arabia

Ernst & Young — EV Education Institution

Supported mobilization of a specialized education institution for Saudi Arabia's EV manufacturing sector. Designed governance model, mapped EV occupational standards, developed competency-based curricula aligned with Vision 2030.

Brand Strategy · Lebanon

Michel Daher Foundation — Al Salam Program

Supported 13 MSMEs in West Bekaa and South Baalbek with brand identity uplift, packaging improvement, marketing strategy, and digital presence activation — transforming local products into market-ready brands.

Brand Architecture · France

Narmexis — Sabrina Brand Development

Brought the Sabrina brand to life — defining identity, logo, product mixes, and market positioning. Also designed and developed the Narmexis website for a cohesive brand built to stand out, connect with consumers, and grow with purpose.