Our consultancy with Société Robert Jabbour focused on facilitating their entry into the market and crafting a robust sales and marketing strategy for their traditional Lebanese food products, also known as “mouneh.”
Our comprehensive market entry strategy included detailed analyses of consumer preferences, competitive landscapes, and effective channels for distribution. This approach aimed to establish a strong foothold for terroir products “mouneh” in the market while ensuring alignment with the company’s values and goals.
With a focus on maximizing reach and impact, we meticulously crafted a sales and marketing strategy tailored to the unique qualities of “mouneh.” This involved identifying target demographics, creating compelling messaging, and utilizing diverse marketing channels to enhance visibility. The goal was to position Société Robert Jabbour as a trusted provider of authentic Lebanese flavors.
Our consultancy, conducted under the Food System Challenge program by Berytech and funded by BMZ through the United Nations World Food Programme, reflects a shared commitment to driving sustainable growth and innovation in the region. By supporting Société Robert Jabbour’s market entry, we aim to contribute to the vibrancy and success of Lebanon’s agricultural and agri-food sector.