As part of the Food System Challenge program, our consultancy with ZRBN (Zouheir & Ramez Bou Nader Trading Co.) was dedicated to enhancing their market presence and marketing strategies for both local and export markets in the agri-food sector in Lebanon.
We meticulously crafted comprehensive go-to-market strategies, leveraging a tailored approach for ZRBN. Our focus encompassed market research, identifying key trends, consumer behaviors, and competitive landscapes. This strategic foundation allowed us to position ZRBN effectively in both local and export markets.
Our consultancy was conducted under the auspices of the Food System Challenge program, a pivotal initiative supporting businesses and cooperatives in overcoming core challenges within Lebanon’s agricultural and agri-food sector. This program by Berytech is funded by BMZ through the United Nations World Food Programme, reflecting a commitment to driving sustainable growth and innovation in the region.